Created by Fidelity Investments, Soteria Reinsurance Ltd. is a private Class E Bermuda-based reinsurance company that brings together decades of experience and expertise offering clients customized solutions to address their unique needs.
I was tasked at leading the brand development and visual identity for Soteria Re. Working with a copyrighter, we created an entire brand strategy, from the value proposition and brand pillars, to the logo, website, and print collateral.
The Mark
The SoteriaRe mark is the visual representation different attributes of the brand. The name Soteria derives from the Greek goddess Soteria, the goddess of safety. The four abstract leaf shapes represent the interconnection of the leaves from a laurel crown resting on Soteria’s head. The shapes are mirrored to convey balance and partnership, which are ideals that the company prioritizes in their approach towards their clients. The shapes are brought together to form a shield, as protection and safety is another key attribute of the company. The mark forms an “S” shape to tie back into the name.
