Ciao For Now

During the Spring semester of 2013, my Visual Communications II class was asked to find a local business around the city and develop new branding for them. I chose to rebranding a local cafe near my apartment called Ciao For Now. My challenge was to bring the identity up to the same level of quality, care, emotion, and uniqueness that the cafe's food and atmosphere already had.

Ciao For Now

Pratt Institute / Visual Communications II

The Project

Re-brand a local business around the city.

The Client

Ciao For Now - a great neighborhood cafe in the East Village of Manhattan. They pride themselves in being wholly sustainable, from the ingredients to their waste removal. Definitely an admirable approach for an establishment in such an expensive city. The cafe has a wonderful assortment of baked goods, great menu items, and even caters events.

Inside, the place feels like your French grandma's farm. It's small, quaint, a little rustic, with plenty of texture, and sunlight. It is an incredibly inviting space, and a real treat to visit.

You may also like