Part of Brentwood Benson Music and Capitol Christian Records
The Choral Club is a seasonal music subscription geared towards choral music. Around 20,000 music directors and church staff from around the country receive these box subscriptions. I was asked to reimagine the packaging design and collateral for Brentwood Benson and Capitol Christian.
The goal was to raise the level of visual appeal to the boxes, giving them more of a refined perspective. Custom type treatments were applied, along with illustration, as a way to let the packaging become more unique. Inside each emblem wrapping around the boxes are symbols representing different aspects of Jesus and the Christian faith.